A creative food package can help your product appeal to a larger customer base. Brag about your product's success with blue ribbons. Offer a convenient travel or sample size package to lower the entry point for trying your product. Release a series of collectible packages to give your package staying power. Assemble gift baskets for any and every occasion for easy gifting. Biodegradable packages will let your customers know about your efforts for environmental improvement.
Blue Ribbon
Adorn more basic packaging with ribbons that broadcast your product's winning success. Enter your food product in competitions at state and local fairs. Nothing says winning like a blue ribbon. Your product does not need to have won any awards to add a blue ribbon to your packaging, but it can help give the product additional credibility. Some smaller food products could be packaged inside of a blue ribbon. Small blue ribbons could be printed on a cardboard box. Each small ribbon could contain a descriptive phrase or word heralding an exciting aspect of your product.
Travel Size
Package your food product in smaller resealable packaging for customers on the go. A package that can be resealed allows the owner to use some now and safely stow the item to use later without fear of product loss. Smaller packs will also give you a chance to sell your product in the impulse-purchase area near store checkout lines. Smaller travel-sized packs will attract buyers who are interested in sampling your product but don't want to buy a large amount. In smaller packages, you will be able to charge more per ounce for your food product.
Collectible
Releasing a series of collectible packs or tins containing your food product will have both an immediate and lasting effect on sales. You will raise excitement among both fans of your product and collectors. The product packaging will also serve as a constant form of advertisement as it lives on as a collectible. Create four to six differently themed packages made from a material and shape that will last and could be reused. Metal tins and glass jars are good examples of simple yet collectible packaging options.
Gift Basket
Gift baskets help promote your food product as a gift idea for any occasion. For companies that offer a series of food products, this would be an opportunity to match them together so customers can try everything you offer. You also could contact other food companies in your area to build gift baskets that pair well-matched products together. Baskets can be holiday themed with appropriate decorations or just anytime gourmet samplers.
Biodegradable
Using biodegradable packaging sends the message to customers that your company cares about the environment. Being environmentally friendly, or "green," is of growing importance to customers, especially of fine foods. There is a large variety of corn- and sugar-based biodegradable material packaging available to the food packager. Label your biodegradable packaging as such to let people know that this extra effort has been made. These options can be more expensive up front and might decrease the shelf life of some products.
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